Archive for March, 2014

The Next Hot Commodity: Your Personal Health Data

Wednesday, March 26th, 2014

The information contained about you in your doctors Electronic Health Record system is a commodity. A valuable one. But who owns it?

As consumers become more engaged with their own health care, the demand will soar for cost effective choices and products for patients. Consumers will rely heavily on mobile apps to track down and compare the best doctors, inexpensive imaging options and coupons for prescriptions.

And what about this data? Stage 2 and 3 of the Meaningful Use requirements already call for apps like secure doctor/patient communications, clinical summaries, patient education and product interoperability. Not only will sharing information save dollars, but it spells big business for advertisers.

How? By sharing a patients medical information, advertisers have a tremendous opportunity to deliver specific content to a consumer’s mobile devices based on behavioral patterns, current medical needs and preventative suggestions.

Capturing and sharing patient data through system interoperability can both cut costs of healthcare delivery as well as offer consumers more choices and savings for their healthcare. Security issues will surely be a ongoing concern, but such information can be rendered anonymous and depersonalized.

Patient Generated Health Data (PGHD) is a work in progress, as are the components of Electronic Medical Record systems. The combination of revenue dollars, patient benefits and vendor marketshare will surely help to formulate the next milestone in healthcare interoperability.

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